TY  - GEN
AU  - Gilligan, Colin
AU  - Wilson, Richard M.S.
TI  - Strategic marketing planning
SN  - 0750622466
U1  - 658.802 
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth Heinemann
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -