TY  - GEN
AU  - Krishnamacharyulu, C.S.G.
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: text and cases
SN  - 8178085763
U1  - 658.802 
PY  - 2002///
CY  - Delhi
PB  - Pearson Education
KW  - Target marketing
KW  - Management
KW  - Rural condition
KW  - Comsumer behavior
ER  -