TY  - GEN
AU  - Hart, Susannah 
AU  - Murphy, John Ed.
TI  - Brands : the new wealth creators
SN  - 0333659090
U1  - 658.827 
PY  - 1998///
CY  - Hampshire
PB  - Macmillan
KW  - Sales promotion
KW  - Management
KW  - Management of Marketing
ER  -