TY  - GEN
AU  - Jain, Subhash C.
TI  - Marketing planning & strategy: casebook
SN  - 0324062621
U1  - 658.8101 
PY  - 2001///
CY  - Australia
PB  - South-Western College
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - SALES MANAGEMENT
ER  -