00310    a2200121   4500020001500000082001600015100001500031245004800046250000900094260004300103300002100146650002100167  a0273646818  a658.84bTAP  aTapp, Alan  aPrinciples of direct and database marketing  a2nd   aEnglandbPearson Educationc1998g1998  axv, 435p.c24cm.  aEXPORT MARKETING