00307    a2200121   4500020001800000082001600018100001500034245004800049250000800097260004000105300001900145650002100164  a9780273683551  a658.84bTAP  aTapp, Alan  aPrinciples of direct and database marketing  a3rd  aLondonbPrentice - Hallc1998g1998  axiv,489pc25cm  aEXPORT MARKETING