TY  - GEN
AU  - Jobber, David
AU  - Lancaster, Geoff
TI  - Selling and sales management
SN  - 8129703866
U1  - 658.81 
PY  - 2003///
CY  - London
PB  - Prentice-Hall
KW  - Sales management
KW  - Marketing
KW  - Organisational buyer behaviour
KW  - Sales technique
KW  - Key account management
KW  - Direct marketing
KW  - International selling
KW  - Leadership
ER  -