Malhotra, naresh K. <br/><br/>
Basic marketing research  applications to contemporary issues 

 - New  Jersey  Prentice- Hall  2002 
 - xxxiii, 685p.  25cm. 
<br/><br/><label>ISBN: </label>0130090484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH AND ANALYSIS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL