00333    a2200109   4500020001500000082001600015100002400031245006600055260004400121300002500165650003300190  a0130090484  a658.83bMAL  aMalhotra, naresh K.  aBasic marketing researchbapplications to contemporary issues  aNew  JerseybPrentice- Hallc2002g2002  axxxiii, 685p.c25cm.  aMARKET RESEARCH AND ANALYSIS