Malhotra, Naresh K. <br/><br/>
Marketing research  an applied approach 

 - 2nd  
 - England  Prentice- Hall  1999 
 - xxi, 786p.  26cm. 
<br/><br/><label>ISBN: </label>0273657445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH AND ANALYSIS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL