TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Birks, David F.
TI  - Marketing research: an applied approach
SN  - 0273657445
U1  - 658.83 
PY  - 1999///
CY  - England
PB  - Prentice- Hall
KW  - MARKET RESEARCH AND ANALYSIS
ER  -