Smith, Paul <br/><br/>
Strategic marketting communications  new ways to build and integrate  communication 

 - London  Kogan Page  1997 
 - xv, 290p.  23cm. 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI