TY  - GEN
AU  - Smith, Paul
AU  - Pulford, Alan
AU  - Berry, chris
TI  - Strategic marketting communications: new ways to build and integrate  communication
SN  - 0749420138
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - MANAGEMENT OF MARKETING
ER  -