When marketing becomes a minefield 

 - Boston  Harvard Business School Press  2004 
 - 187p.  21cm. 
 - management dilemmas .
<br/><br/><label>ISBN: </label>1591395054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETINF AND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / WHE