Wilson, Richard M.S. <br/><br/>
Strategic marketing management:   planning, implementation and control 

 - 2nd ed.  
 - New Delhi:  Butterworth - Heinemann,  1997 
 - xx, 827p.;  28cm. 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL