TY  - GEN
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: : planning, implementation and control
SN  - 075062244X
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Butterworth - Heinemann
KW  - Marketing
ER  -