Stantan, William J. <br/><br/>
Fundamentals of marketing  

 - 10th  
 - New York  McGraw-Hill  1994 
 - xxviii, 697p.  25cm. 
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING AND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA