00397 a2200157 4500 1861970544 658.83 SHA 10437 14775 Shaw, Robert Improving marketing efectiveness London Profile Books 2001 2001 vii, 244p. 22cm. the economist books Marketing and Management SR 38947 38947 0 0 0 0 SRC MAIN MAIN REF 2008-11-13 0 658.83SHA 9849 2017-08-29 00:00:00 0.00 2016-10-31 SR