00378    a2200133   4500020001500000082001800015100002200033245005200055260004300107300002400150650002900174700002100203700002000224  a003098016x  a658.8342bSHE  aSheth, Jagdish N.  aCustomer behaviorbconsumer behavior and beyond  aNew YorkbThe Dryden Pressc1999g1999  axxxii, 850p.c25cm.  aMARKETING AND MANAGEMENT  aNewman, Bruce I.  aMittal, Banwari