00294    a2200121   4500020001500000082001500015100001800030245002500048250000900073260004100082300002100123650002800144  a007047401X  a658.8bSAX  aSaxena, Rajan  aMarketing management  a2nd.  aNew DelhibMcGraw - Hillc2002g2002  axv, 669p.c23cm.  aMANAGEMENT OF MARKETING