00327    a2200121   4500020001500000082001800015100002100033245005300054250000900107260004300116300002400159650002200183  a8120322215  a658.8342bKAR  aKardes, Frank R.  aConsumer behavior and managerial decision making  a2nd.  aNew DelhibPrentice - Hallc2002g2003  axviii, 457p.c24cm.  aCONSUMER BEHAVIOR