TY  - GEN
AU  - Grover, Rajiv 
AU  - Vriens, Marco 
TI  - The handbook of marketing research : uses misuses and future advances
SN  - 141290997X
U1  - 658.83 
PY  - 2006///
CY  - Thousand Oaks
PB  - Sage
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - MARKET RESEARCH
ER  -