TY  - GEN
AU  - Churchill, Gilbert A.
AU  - Lacobucci, Dawn
TI  - Marketing research methodological foundations
SN  - 0030331013
U1  - 658.83 
PY  - 2002///
CY  - Australia
PB  - South - Western
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - MARKET RESEARCH
ER  -