TY  - GEN
AU  - Hawkins, Del I.
AU  - Best,roger J
AU  - Mothersbaugh,david L.
TI  - Consumer behavior: building marketing strategy
SN  - 9780073101378
U1  - 658.83420973 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - CONSUMER BEHAVIOR
ER  -