00414 a2200157 4500020001500000082001600015100002600031245005100057250000900108260003500117300002100152650002000173650001500193650002800208700002000236 a0324225091 a658.83bCHU aChurchill, Gilbert A. aMarketing researchbmethodological foundations a9th  aAustraliabThomsonc2005g2005 axxii,697p.c26cm aMARKET RESEARCH aMANAGEMENT aMANAGEMENT OF MARKETING aLacobucci, Dawn