00343    a2200133   4500020001500000082001800015100001900033245004500052250000800097260004000105300002200145650002200167700002000189  a0072864877  a658.8342bPET  aPeter, J. Paul  aConsumer behavior and marketing strategy  a7th  aNew YorkbMcGraw - Hillc2005g2005  axxv, 578p.c25cm.  aCONSUMER BEHAVIOR  aOlson, Jerry C.