Zikmund, William G. <br/><br/>
Essentials of marketing research 

 - Australia  Thomson  2003 
 - xxi,452p.  26cm 
<br/><br/><label>ISBN: </label>0324182570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT<br/>MARKET RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK