TY  - GEN
AU  - Zikmund, William G.
TI  - Essentials of marketing research
SN  - 0324182570
U1  - 658.83 
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - MARKET RESEARCH
ER  -