TY  - GEN
AU  - Bradmore, Don
TI  - Competitive advantage: concepts & cases
SN  - 0724802185
U1  - 658.835 
PY  - 1996///
CY  - Australia
PB  - Prentice- Hall
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - MARKET RESEARCH
ER  -