Zaltman,Gerald <br/><br/>
How customers think  essential insights into the mind of the market 

 - Boston  Harvard Business school  2003 
 - xxii, 323p.  23cm. 
<br/><br/><label>ISBN: </label>1578518261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZAL