Stanton, William J. <br/><br/>
Fundamentals of marketing: 

 - 9th ed. 
 - New York:  McGraw-Hill,  1991 
 - xxxiii, 668p.;  25cm. 
<br/><br/><label>ISBN: </label>0070609527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA