Peter, J paul <br/><br/>
A preface to marketing management 

 - 10th 
 - New York  McGraw - Hill  2006 
 - xiv,254p  25cm. 
<br/><br/><label>ISBN: </label>0071116354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET