TY  - GEN
AU  - Berman, Barry
AU  - Evans, Joel R.
TI  - Retail management : a strategic approach
SN  - 8120327357
U1  - 658.87 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall
KW  - GENERAL MANAGEMENT
KW  - MARKETING CHANNELS
ER  -