Gupta, Vaswar Das <br/><br/>
Marketing mantra  the real story of direct marketing in India 

 - New Delhi  Prentice-Hall  1998 
 - xi, 162p.  23cm. 
<br/><br/><label>ISBN: </label>8120314379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TELEMARKETING AND DIRECT MARKETING<br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.872  / GUP