00366    a2200121   4500020001500000082001700015100002200032245006600054260004100120300002100161650003900182650002300221  a8120314379  a658.872bGUP  aGupta, Vaswar Das  aMarketing mantrabthe real story of direct marketing in India  aNew DelhibPrentice-Hallc1998g2001  axi, 162p.c23cm.  aTELEMARKETING AND DIRECT MARKETING  aGENERAL MANAGEMENT