00442 a2200157 4500 8120314379 658.872 GUP 10565 14959 Gupta, Vaswar Das Marketing mantra the real story of direct marketing in India New Delhi Prentice-Hall 1998 2001 xi, 162p. 23cm. TELEMARKETING AND DIRECT MARKETING GENERAL MANAGEMENT L 39067 39067 0 0 0 0 LEN MAIN MAIN LEN 2008-11-17 0 658.872GUP 16238 2017-08-30 00:00:00 0.00 2016-10-31 L