TY  - GEN
AU  - Gupta, Vaswar Das
TI  - Marketing mantra: the real story of direct marketing in India
SN  - 8120314379
U1  - 658.872 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall
KW  - TELEMARKETING AND DIRECT MARKETING
KW  - GENERAL MANAGEMENT
ER  -