TY  - GEN
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind
TI  - Marketing engineering: computer assisted marketing analysis and planning
SN  - 8129700050
U1  - 658.800285 
PY  - 2003///
CY  - Delhi
PB  - Pearson
KW  - GENERAL MANAGEMENT
ER  -