00381    a2200145   4500020001500000082002000015100001600035245006000051250001200111260003100123300001700154650002300171700002100194700002000215  a8131700550  a658.800285bMOR  aMohr, Jakki  aMarketing of high technology bproducts and innovations  a2nd ed.  aDelhibPearsonc2005g2005  a470p.c24cm.  aGeneral management  aSengupta, Sanjit  aSlater, Stanley