00318    a2200121   4500020001500000082001700015100001800032245003700050260004600087300002300133650002300156700001700179  a0750619872  a658.802bFIF  aFifield, Paul  aInternational marketing strategy  aBostonbButterworth-Heinemannc1995g1995  axxiv, 170p.c29cm.  aGeneral management  aLewis, Keith