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  <titleInfo>
    <title>Brands that rock</title>
  </titleInfo>
  <name type="personal">
    <namePart>Blackwell, Roger</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Stephan, Tina</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New Jersey</placeTerm>
    </place>
    <publisher>John-Wiley</publisher>
    <dateIssued>2004</dateIssued>
    <dateCreated>2004</dateCreated>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xi, 240p. 23cm.</extent>
  </physicalDescription>
  <subject>
    <topic>Use of packaging</topic>
  </subject>
  <classification authority="ddc">658.823 BLA</classification>
  <identifier type="isbn">0471455172</identifier>
  <recordInfo/>
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