TY  - GEN
AU  - Bowman, Cliff
TI  - The essence of strategic management
SN  - 8120309049
U1  - 658.4012 
PY  - 1990///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Quality management
KW  - Executive management
KW  - Cost
KW  - Leadership
KW  - Industry life cycle
ER  -