Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 3rd. 
 - New Delhi  Pearson  1996 
 - 909p.  25cm. 
<br/><br/><label>ISBN: </label>8177582038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING TO SPECIFIC KINDS OF BUYERS
<br/><br/><label>Dewey Class. No.: </label>658.804  / KOT