TY  - GEN
AU  - Kotler, Philip
AU  - Bolven, John
AU  - Makens, James
TI  - Marketing for hospitality and tourism
SN  - 8177582038
U1  - 658.804 
PY  - 1996///
CY  - New Delhi
PB  - Pearson
KW  - MARKETING TO SPECIFIC KINDS OF BUYERS
ER  -