00377    a2200121   4500020001500000082001700015100001800032245008000050260003800130300002400168650004300192700002000235  a8176491306  a658.802bFIF  aFifield, Paul  aStrategic marketing management bplanning and control analysis and decision  aNew DelhibViva booksc1999g1999  axviii, 326p.c27cm.  aGENERAL TOPICS OF MARKETING MANAGEMENT  aGilligan, Colin