Jones, John Philip <br/><br/>
Powerful brands  from strategy to campaign 

 - New Delhi  Tata McGraw  - Hill  2000 
 - xii, 322p.  23cm. 
<br/><br/><label>ISBN: </label>0074636642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands and trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON