TY  - GEN
AU  - Boyd, Harper W.
AU  - Stasch, Stanley F.
AU  - Westfall, Ralph
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1999///
CY  - Delhi
PB  - Richrd D. Irwin Inc, 
KW  - Market research
ER  -