Loudon, David L. <br/><br/>
Consumer behavior   concepts and applications 

 - 4th. 
 - New Delhi  Tata McGraw  - Hill  1993 
 - xxiii, 788p.  25cm. 
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU