00365    a2200133   4500020001500000082001700015100002100032245005000053250000900103260004700112300002400159650002200183700002600205  a0070473811  a658.834bLOU  aLoudon, David L.  aConsumer behavior bconcepts and applications  a4th.  aNew DelhibTata McGraw  - Hillc1993g1993  axxiii, 788p.c25cm.  aCONSUMER BEHAVIOR  aBitta, Albert J Della