TY  - GEN
AU  - Loudon, David L.
AU  - Bitta, Albert J Della
TI  - Consumer behavior : concepts and applications
SN  - 0070473811
U1  - 658.834 
PY  - 1993///
CY  - New Delhi
PB  - Tata McGraw  - Hill
KW  - CONSUMER BEHAVIOR
ER  -